The first question always asked by our clients after we create a stellar website for them is “How do I get to the first page of Google?” (We have very smart clients.)  

Having a website and doing nothing to promote it and drive traffic to it is like buying a sign for your business and storing it in your basement.  You need your website to be visible.  Every business should have in place a long term and short term strategy for solving this problem.  We believe the most effective short term strategy for visibility is Search Engine Marketing / Pay-Per-Click Advertising through Google’s adwords program.  If done correctly, Adwords can be a cost effective form of advertising that has the potential to produce big yields and in the meantime lend itself to your long term strategy of Search Engine Optimization.

Our Adwords Philosophy

SWC's vision is to empower executives and owners to fully understand the world of Search Engine Marketing and the tools that are being used.  Because of that, we offer complete transparency and communication while campaigns are being developed.  The campaign development process is as fluid and dynamic as our clients desire it to be.  We even give them the login to THEIR adwords account, so they can study and observe the building process.  After a campaign has been running for three months, they have the option to take over campaign management or continue to allow us to manage it for them.  They Decide!

Campaign Development

• Pre-Setup Consultation
• Industry Specific Competitive Analysis
• Dynamic Headlines & Ad Copy Development
• Keyword Generation
• Geographical Target Market Analysis
• Post-Setup Consultation & Interface Training for Self Managers.

Campaign Management

• Ongoing Keyword Analysis and Generation
• Individual Keyword Analysis
• Quality Score Evaluation and Optimization
• Cost-Per-Click Analysis and Adjustment
• Ad Copy Conversion Analysis
• A/B Ad Testing and Analysis
• Campaign Reporting

Custom Landing Page Design

When a website viewer sees your advertisement on a search engine and decides to follow your link, they are taken to your landing page. Your landing page can be your website's home page or it can be a unique web page that is targeted towards the specific ad copy that the viewer just followed. The goal of a landing page is to drive consumers towards ONE goal. That goal may be making a purchase immediately, filling out a contact form, or making a phone call to your business. The most effective landing pages are clean, efficient, and to the point. If your ad simply takes the viewer to your website's home page, you may be missing out on a valuable lead. The viewer may not find the specific service or product they are searching for.

SWC can design as many landing pages as are needed to help your ad campaign acheive maximum results. Your custom landing pages can be designed to flow perfectly with your current company brand and message, so the transition from landing pages to other pages in your website appears seamless.

"The end of the month count showed the new landing pages performing 3x better than the old ones for conversions.  We collected nearly 100 clicks of data for analysis, so we are confident that our numbers show a significant improvement.  Thank you for the great work."
- Steven Henderson, Henderson Data Solutions